The New iPhone is leaked!

If you haven't been on the internet at all yesterday, you may have not heard about the next generation iPhone being uncovered. I don't usually care about posts like those but this one is interesting in the fact that is was not an official uncovering by Apple.
This prototype was acquired by Gawker media who supposedly put a $10,000 bounty on getting a sneak peek of the phone. Posted on their sister site, Gizmodo, all the Apple geeks were all over the post, reaching over 5 million hits throughout the day.
Of course, Apple has asked for it back and Gizmodo is happy to agree. I'm sure Steve Jobs is super pissed and whoever got ten grand to leak the phone is feeling good. Is this the beginning of checkbook blogging?